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TBC's Tourism Business Essentials

The Ministry of Jobs, Tourism and Innovation offers The Tourism Business Essentials guides for free. The guides are a great resources for tourism operators to learn more about the tourism industry and how to build their businesses.

	Fundamentals for Tourism Businesses is designed to help business entrepreneurs and owners better understand the tourism industry in BC, and where their product fits in. Owners and operators are shown how to effectively develop and market a product, and are provided with the tools to help run a successful tourism business. (May, 2011)
	Employee's First The Essential Human Resources Guide for Tourism Operators provides you with valuable information on how to attract, retain and develop an effective workforce. Developed in partnership with go2, the guide offers insights on great people practices from leading tourism operators as well as templates that enable you to put this knowledge to work. In today’s challenging labour market, learn how to put employees first and reap the rewards in your tourism business and your bottom line. (May, 2011)
	Ads & Brochures that Sell focuses on two important business tools - brochures and print ads. Whether you do it yourself or work with a supplier, this guide will help you understand how to create compelling, attractive promotional material, and how to avoid common mistakes along the way. (May, 2011)
	Online Reputation Management explores the explosive popularity of social networking and how it relates to the tourism industry. Online reputation management is the process of monitoring, reporting and reacting to online feedback and opinions about your business and its products and services. This guide will assist business operators to learn more about actively participating in social networking by engaging travellers and generating content, as well as using consumer feedback to strengthen business and to build loyalty and advocacy. (June, 2011)
	Travel Media Relations will help you understand how to maximize your promotional efforts and your tourism business' exposure by effectively using the local and international travel media. Obtaining unpaid media often plays a key role in ensuring success for a (March, 2011
	Sport Tourism is designed to help communities and tourism businesses attract, bid on and host sporting events. Through greater understanding of this emerging tourism sector, sport tourism strategies can be developed which will maximize community economic benefits. (May, 2011)
	Mountain Bike Tourism is designed to assist and inform communities interested in developing mountain bike trails and promoting them to visitors. The guide highlights relevant “best practices” and resources that can help communities to establish their own unique mountain biking experiences. (May, 2011)